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Detroit Small Business: Appliance Stores Prepare For Rebound

Jun 16, 2020 4:15:40 PM / by Larry Julius

During lockdown, Southeast Michigan consumers have been postponing the purchase of major appliances.  Despite the pause in buying, however, local shoppers are still expected to spend $237 million this year on ovens, stoves, refrigerators, freezers, washing machines, dryers, and dishwashers.

Here's how appliance sales in the Metro Detroit area will breakdown by category:

  • Cooking: $63,400,000
  • Refrigerator/Freezer: $59,900,000
  • Laundry: $49,100,000
  • Other: $63,000,000

Based on traditional buying patterns, at least 60% of all major appliance sales will occur between now and December.

To capture a larger share of all this spending will require local appliance dealers to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business”. 

By almost any measure, advertising on Detroit radio is the best choice for local appliance store owners.

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Topics small business, small business owner, radio advertising, best way to advertise, consumer spending, retail, return on investment, ROI, retailer, retail sales, retail store, advertise on radio, appliance store

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