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Detroit New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 10:23:00 AM / by Larry Julius

In 2020, there were 251,685 new cars and trucks registered in the Detroit metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 614 new-car dealerships in Michigan. Despite the pandemic, these dealers, including those in the Detroit area, sold $38.2 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $20.5 billion in new car sales.

When it comes to buying new vehicles, Detroit consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Detroit car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics automotive, in-car audio, vehicle traffic, detroit radio, advertise on detroit radio, used trucks, used vehicles, used cars, advertise in Detroit, new cars, car radio, who listens to Detroit Radio

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