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Advertise In Detroit: How To Book Guests For A Podcast

Apr 26, 2022 1:34:30 PM / by Jason Muth

According to Nielsen, 94.9% of Southeast Michigan adults have access to the internet. An online connection is all that is needed to listen to a podcast. In all 24.2% of consumers, in fact, do listen to podcasts every month. They listen while at home, commuting, at the gym, at work, at the local coffee shop, pretty much anywhere there is WIFI or good cell service.

Most likely, at one time or another, each of the 849,111 podcast listeners in the Metro Detroit area has thought to themselves, “I could do that. I could launch my own podcast.” This is theoretically true.

A quick Google search by aspiring Detroit content producers will reveal which recording equipment to buy, how to edit shows, and how to post episodes for the world to hear on platforms like Apple Podcasts, Spotify Google, Stitcher, and Tune-In. The magic of being a successful podcaster, however, involves persistence, longevity, and consistently engaging content.

One element of podcasting that often adds dimension and perspective to new episodes is the use of podcast guests. Not only do guest experts supply engaging content, but usually they will participate in return for exposure without the need to shell out any cash.

But how does a Detroit business small owner get started? It’s a very chicken-and-egg situation.

A podcaster first needs to publish episodes to demonstrate to potential guests that the podcast is worthy of their participation, especially because there are so many choices. Currently, there are over 2.4 million valid podcasts in Apple’s Podcast directory alone, according to podcast industry insights expert Daniel J. Lewis.

So, what separates podcasters who stick it out for the long haul from those who give up after just a few episodes?  One of the primary factors is the subject matter and the ability to book guests.

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Topics small business, small business owner, small business marketing, small business advertising, podcasts, podcasting

Advertise On Detroit Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 9:56:16 AM / by Larry Julius

There are about 2,900,000 registered passenger vehicles in the Detroit area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Detroit area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Detroit area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Detroit radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics radio advertising, best way to advertise, pandora, spotify, automotive, streaming audio, in-car audio, podcasts, sirius/xm, share of ear, podcasting, car radio, streaming media

How To Create A Podcast For A Detroit Small Business

Mar 11, 2022 3:00:09 PM / by Jason Muth

If you're anything like the 2.8 million Southeast Michigan consumers who, according to Nielsen, listen to or download a podcast every month, you probably already see the value in podcasting as a relatively new audio medium that entertains, enlightens, motivates, or informs listeners.

But if you're part of the 76% of local adults who are not regular podcast listeners, you're probably wondering why on earth would anyone want to listen to a podcast, let alone create one for their Detroit business.

Launching a podcast might seem like a daunting test for small business owners without much technical background or an understanding of how to structure a compelling conversation that will engage prospective customers.

In reality, local small business owners can easily reach new customers with podcasts and complement their traditional advertising in Detroit with a longer-form, conversational medium that showcases the company's knowledge in an authoritative manner.

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Topics small business, small business owner, best way to advertise, digital advertising, online advertising, small business marketing, small business advertising, podcasts, internet, internet advertising, podcasting

Who Listens To Podcasts in Detroit?

Oct 11, 2021 7:10:00 AM / by Larry Julius

According to Nielsen, 866,403 Southeast Michigan consumers listened to or downloaded a podcast during the past 30 days. This is 24.7% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Detroit consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Detroit consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics best way to advertise, digital advertising, online advertising, streaming audio, podcasts, detroit radio, advertise on detroit radio, smart speakers, internet advertising, podcasting

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