Southeast Michigan business owners have depended on Detroit radio to market their goods and services since WWJ, the city's first radio station, went on air in 1920. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 158,041 small business owners to create and maintain customers.
Here are five facts every business owner should know about advertising on Detroit radio in 2022.
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To ensure success, every Southeast Michigan business owner needs to advertise.
"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Detroit radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies.
To help reduce the glare that often blinds business owners to the potency of advertising on Detroit radio, here are the top five things many local business owners get wrong.
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Topics radio advertising, radio advetising, advertise on radio, radio commercials, radio history, radio listening, detroit radio, advertise on detroit radio, advertising on radio, radio formats, car radio, who listens to Detroit Radio
There are 33 radio stations in Southeast Michigan. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers. No doubt, there is a local radio station that fulfills the preferences of every listener.
Each week, according to Nielsen, 3.1 million adults tune-in to their favorite Detroit radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify.
Despite the abundance of Detroit radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to three each week. So, which stations do local consumers choose?
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Topics millennials, radio advertising, streaming audio, radio commercials, millennial parents, radio listening, listening location, smart speakers, radio formats
