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Small Business Owners Can Advertise For Free on Detroit Radio

Feb 25, 2020 4:46:06 PM / by Larry Julius

It is not a gimmick. Many Southeast Michigan business owners qualify for free local advertising on Detroit radio. They pay nothing. Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow,  small business owners must prioritize spending.

When that happens, unfortunately, Mr. Ford’s advice is ignored, and buying commercials on Detroit radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock.

Many times advertising doesn’t make a list at all.

Some Metro Detroit business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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Topics small business, small business owner, radio advertising, best way to advertise, co-op, retail, cooperative advertising, advertise free

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