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Surprise? Detroit Radio Is Still #1 Way To Reach Local Consumers

Nov 30, 2022 2:41:41 PM / by Larry Julius

Detroit area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Detroit radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Detroit radio reaches 2.8 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Detroit radio stations over the air, Nielsen reports that 701,141 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

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Topics reach, reach and frequency, ROI, advertising reach, detroit radio, advertise on detroit radio, advertising on radio, advertising roi

Holiday Spending In Detroit Will Top $13.0 Billion In 2022

Nov 10, 2022 2:57:10 PM / by Larry Julius

Economic concerns among Southeast Michigan area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $13.0 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Detroit business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Detroit radio.

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Topics radio advertising, consumer spending, return on investment, ROI, radio advetising, advertise on radio, advertising reach, detroit radio, holiday advertising, christmas, holiday shopping, advertising return on investment, advertising roi

Advertising In Detroit: Is Online Marketing Enough?

Oct 20, 2022 10:32:28 AM / by Larry Julius

According to Nielsen, 3.3 million adults in Southeast Michigan have access to the internet. Eighty-five percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank. 

To reach Detroit area adults in the market to buy their goods and services, businesses spent $2.6 billion in 2021 on digital adverting, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

This mammoth pool of online advertising dollars targeted at Detroit consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.

Most forms of online advertising are designed to compel Detroit consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.  Is investing only in digital advertising enough to drive sales for a local business? 

Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.

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Topics radio advertising, digital advertising, online advertising, detroit radio, internet, internet advertising

Digital Advertising In Detroit: How To Get Found Online

Sep 30, 2022 10:41:22 AM / by Larry Julius

Last year, $2.6 billion in marketing was spent online to reach Southeast Michigan consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Detroit consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 47.2% of Detroit adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Detroit business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

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Topics social media advertising, digital advertising, online advertising, web traffic, website visitor, social media, online shopping, google, internet, internet advertising, sem

Best Way To Advertise In Detroit: AM/FM Radio Still Rules

Aug 30, 2022 1:44:27 PM / by Larry Julius

Southeast Michigan small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in Detroit, however, is local radio.

Every week, according to Neilsen, 2.8 million adults tune-in to their favorite Detroit radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Detroit radio over-the-air, an incremental 173,228 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 23.3% of all Detroit radio listeners listen both online and offline.

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Topics small business, small business owner, radio advertising, best way to advertise, return on investment, ROI, small business marketing, small business advertising, advertising return on investment, advertising roi

Political Advertising In Detroit: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 2.7 million people in the Southeast Michigan area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WJBK, WDIV, WXYZ, WWJ, and WTVS has decayed by 10%.

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Topics television, television advertising, digital advertising, online advertising, political, political advertising, political campaigns, political advertising rates, political rates, OTT, CTV, streaming video, SVOD, AVOD, local television, internet advertising, streaming media, streaming TV

Detroit Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 9:43:15 AM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 158,041 small business owners in the Detroit area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Detroit consumers were forecast to spend nearly $67.6 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Detroit radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

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Topics radio advertising, best way to advertise, reach, consumer spending, reach and frequency, ROI, radio advetising, recession, advertising reach, advertise on detroit radio, consumer confidence, advertising roi, inflation

Advertising On Detroit Radio in 2022: Five Things to Know

Jul 20, 2022 9:33:10 AM / by Larry Julius

Southeast Michigan business owners have depended on Detroit radio to market their goods and services since WWJ, the city's first radio station, went on air in 1920. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 158,041 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Detroit radio in 2022.

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Topics small business, small business owner, radio advertising, best way to advertise, radio advetising, advertise on radio, small business marketing, small business advertising, radio commercials, radio listening, detroit radio, advertise on detroit radio, advertising on radio, radio formats, car radio, who listens to Detroit Radio, radio recruitment, am/fm radio, online radio listening

Detroit Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 3:47:11 PM / by Larry Julius

Local business owners have been advertising on Detroit radio since WWJ first signed-on in 1920.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.8 million adults listen to a Detroit radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics radio advertising, reach, pandora, spotify, reach and frequency, advertising options, streaming audio, advertise on radio, advertising reach, sirius/xm, advertise on detroit radio, apple, who listens to Detroit Radio, streaming media, amazon

Advertise In Detroit: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 8:49:25 AM / by Larry Julius

Despite an abundance of media options, Detroit radio reaches the most consumers every week. 

According to Nielsen, every week 2.8 million adults tune in to their favorite Detroit stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Detroit radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 23.3% of all consumers who listen to a Detroit radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 7.7% of a station's total audience is listening on a device other than a traditional receiver.

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Topics radio advertising, digital advertising, online advertising, streaming audio, internet, internet advertising, streaming media, am/fm radio, online radio listening

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