Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.
To win a modern election requires advertising. Successful advertising requires reach. In Southeast Michigan, the most potent way to reach voters is on Detroit radio.
The Detroit radio metro includes the Michigan counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair and Wayne.
Last week, for instance, 92.3% of all registered voters in these counties tuned-in to a Detroit radio station. This is significantly more than were reached by local TV, newspaper, social media, and streaming audio sites like Pandora and Spotify.