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Top Priority For Detroit Small Business Owners: Fill Open Jobs

Jan 18, 2023 7:26:06 AM / by Larry Julius

158,401 Southeast Michigan companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Detroit's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Detroit business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Detroit radio may be the optimal choice.

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Topics Employment, Help Wanted, passive job seekers, online job sites, Recruitment, working mothers, work from home, blue collar, job boards, white collar, active job seekers, zip recruiter, employment advertising, radio recruitment

Advertise In Detroit: Top 5 Articles From 2021

Nov 29, 2021 11:39:22 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Southeast Michigan consumers are on track to spend $63-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Detroit area business owners are expected to spend $1.6 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Detroit business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInDetroit.com.  

Here are the top five most-read articles on the site in 2021:

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Topics television advertising, radio advertising, best way to advertise, social media advertising, facebook advertising, newspaper advertising, online advertising, restaurant advertising, advertising options, advertise on radio, advertising reach, small business advertising, effective advertising, advertise on detroit radio, b2b advertising, advertising on radio, advertise in Detroit, employment advertising, internet advertising, how to advertise, advertising return on investment, advertising roi

How To Fill Open Jobs In Detroit

Sep 10, 2021 3:31:27 PM / by Larry Julius

According to the US Census Bureau, there are 163,433 businesses in the Detroit area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Detroit as well as Dearborn, Pontiac, Rochester Hills, Ypsilanti, Birmingham, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit Detroit workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many Detroit workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 1.7 million passive job seekers in Detroit.

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Topics radio advertising, best way to advertise, Employment, Recruitment, blue collar, indeed, white collar, zip recruiter, employment advertising

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