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Why Audio Advertising In Detroit Drives Purchase Decisions

Apr 8, 2021 11:50:04 AM / by Larry Julius

Detroit consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Southeast Michigan retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Detroit consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics small business, small business owner, best way to advertise, pandora, spotify, retail, retailer, retail sales, streaming audio, retail store, small business marketing, small business advertising, podcasts, sirius/xm, advertise on detroit radio, retail spending

Grab A Larger Share Of Detroit's Accelerating Retail Spending

Mar 4, 2021 12:53:20 PM / by Larry Julius

Southeast Michigan consumers are expected to spend upward of $58.8-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Detroit radio.

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Topics small business, small business owner, radio advertising, consumer spending, retail, return on investment, retailer, retail sales, retail store, web traffic, website visitor, small business marketing, small business advertising, online shopping, retail spending

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