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Advertise In Detroit: Options For Small Business Owners

Feb 25, 2020 6:00:56 PM / by Larry Julius

Advertise in Detroit: Media ReachAdvertising is critical to the success of every Southeast Michigan small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Detroit radio, local TV, and newspaper. It also includes online advertising options, such as Facebook, Instagram, and Pandora.

The type of customer an individual business needs to reach depends on the goods and services a company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Advertise In Detroit: Success Guide

The charts below reveal how the different advertising options available to Metro Detroit business owners compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertising In Detroit: Age Demographics

Reach By Income:

Advertise In Detroit: Household Incomes

Reach By Education:

Advertise On Detroit Radio Education Status

Reach By Employment Status:

Advertise On Detroit Radio Employment Status

Reach By Number Of Children At Home:

Advertising In Detroit Children In Household

Reach By Ethnicity:

Advertising in Detroit Ethnic Composition

Reach By Political Party Affiliation:

Political Advertising In Detroit: Party Affiliation

Reach By Planned Household Purchases:

Advertising in Detroit: Planned Purchases

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from Metro Detroit media organization will be able to provide access to considerably more information.

More Advertising Advice For Detroit Small Business Owners

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Topics: television advertising, radio advertising, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising, retail, advertising options

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