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Grab A Larger Share Of Detroit's Accelerating Retail Spending

Mar 4, 2021 12:53:20 PM / by Larry Julius

Southeast Michigan consumers are expected to spend upward of $58.8-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Detroit radio.

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Topics small business, small business owner, radio advertising, consumer spending, retail, return on investment, retailer, retail sales, retail store, web traffic, website visitor, small business marketing, small business advertising, online shopping, retail spending

5 Key Advertising Stats Detroit Small Business Owners Should Know

Feb 22, 2021 12:21:38 PM / by Larry Julius

Since 1920, advertising on Detroit radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Detroit business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Detroit radio.

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Topics reach, retail, return on investment, ROI, retailer, retail sales, retail store, web traffic, website visitor, in-car audio, radio commercials, listening location, advertise on detroit radio, online shopping

What Is The Best Way To Reach Online Shoppers In Detroit?

Nov 17, 2020 1:34:30 PM / by Larry Julius

Southeast Michigan shoppers are expected to spend a record $10.9 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 78.4% of Detroit consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

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Topics best way to advertise, online advertising, retail, retailer, retail sales, retail store, attribution, web traffic, website visitor, e-commerce, advertise on radio, radio commercials, advertise on detroit radio, online shopping

Web Traffic Is Soaring For Detroit Small Business Owners

Apr 24, 2020 11:15:30 AM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Southeast Michigan small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Metro Detroit consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borell told members of Detroit's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

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Topics small business, small business owner, consumer spending, online advertising, radio advetising, corona, coronavirus, covid 19, attribution, web traffic, website visitor, e-commerce

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