Before COVID-19, most listening to Detroit radio happened outside the home. Southeast Michigan consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.
Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.
As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Detroit radio has grown by 31%, according to Nielsen.
Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.
Despite the disruptions to work-life and commuting habits, 1.6 million adult consumers spend, on average, 1.75 hours per day listening to Detroit radio. This time spent with radio has changed negligibly from a year ago.
Beginning on August 20, 1920, when WWJ became the first station in Southeast Michigan, small business owners have depended on Detroit radio to market their goods and services through recessions, depressions, and natural disasters. All the research indicates that AM/FM radio is as dependable now as it was then.
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