Almost 93% of Southeast Michigan adults have access to the internet, according to Nielsen. Over 63% of these consumers spend more than five hours a week connected.
Nielsen reports that Metro Detroit consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.
Here are some of the many reasons why Detroit internet users go online each month
- Social Media: 75%
- Online Banking: 50%
- Weather: 47%
- Maps/Directions: 45%
- Product Reviews: 37%
- Current Events: 33%
- Sports Scores/News: 27%
- Restaurant Reviews:30%
- Job Search: 16%
- Real Estate: 14%
And, of course, there is shopping. Over the past six months, according to Nielsen, 78% of Detroit area consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.
To reach local consumers while they are online, Southeast Michigan businesses will spend $992,000 for digital advertising in 2020, according to Borrell Associates. Here is how the money is being spent: