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Political Advertising On Detroit Radio Sways Voters

Jul 7, 2020 3:23:16 PM / by Larry Julius

There are more than 3.3 million registered voters in Metro Detroit.. Here is the number by Michigan county:

  • Lapeer: 68,694
  • Livingston: 152,263
  • Macomb: 649,060
  • Oakland: 984,347
  • St. Clair: 127,884
  • Wayne: 1,335,472

According to Nielsen, Detroit radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics radio advertising, best way to advertise, political, political advertising, issue advertising, political campaigns, advertise on radio, election advertising, voters, registered voters, likely voters, political advertising rates, political rates

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