No matter which Detroit television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WJBK, WDIV, WXYZ, WWJ, and WTVS the most effective way to reach likely voters in the Detroit area? Or is advertising on cable channels provided by Xfinity, AT&T, DirecTV, and Spectrum the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Detroit radio.

Every week, 2.1 million likely voters will listen to Detroit radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

There are more than 3.3 million registered voters in Metro Detroit.. Here is the number by Michigan county:

• Lapeer: 68,694
• Livingston: 152,263
• Macomb: 649,060
• Oakland: 984,347
• St. Clair: 127,884
• Wayne: 1,335,472

According to Nielsen, Detroit radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.