There are more than 3.3 million registered voters in Metro Detroit.. Here is the number by Michigan county:

• Lapeer: 68,694
• Livingston: 152,263
• Macomb: 649,060
• Oakland: 984,347
• St. Clair: 127,884
• Wayne: 1,335,472

According to Nielsen, Detroit radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.