Advertise In Detroit Advertise In Detroit

Does Anyone Listen To Detroit Radio At Night?

Mar 9, 2021 3:01:52 PM / by Larry Julius

Each week, according to Nielsen, more than 3.1 million adult consumers tune-in to a Detroit radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Detroit radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 49% of local consumers listen to Detroit radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Southeast MIchigan small business owners, radio's immense nighttime audience offers a unique value proposition.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, advertise on radio, time of day, small business marketing, small business advertising, effective advertising, radio listening, advertise on detroit radio, night, prime-time

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media