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Online Advertising In Detroit: How Much Do Local Businesses Spend?

Dec 14, 2020 4:17:22 PM / by Larry Julius

Almost 93% of Southeast Michigan adults have access to the internet, according to Nielsen. Over 63% of these consumers spend more than five hours a week connected.

Nielsen reports that Metro Detroit consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Detroit internet users go online each month

  • Social Media: 75%
  • Online Banking: 50%
  • Weather: 47%
  • Maps/Directions: 45%
  • Product Reviews: 37%
  • Current Events: 33%
  • Sports Scores/News: 27%
  • Restaurant Reviews:30%
  • Job Search: 16%
  • Real Estate: 14%

And, of course, there is shopping.  Over the past six months, according to Nielsen, 78% of Detroit area consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Southeast Michigan businesses will spend $992,000 for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

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Topics small business, small business owner, radio advertising, social media advertising, online advertising, online job sites, borrell associates, e-commerce, social media, small business marketing, small business advertising, OTT, CTV, email marketing, email advertising, online shopping

Employment Advertising: Find 94% Of Qualified Candidates In Detroit

Feb 27, 2020 7:15:31 AM / by Larry Julius

Metro Detroit small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in Southeast Michigan appears to be the root cause of local hiring woes. The area's jobless rate stands at 3.7%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Detroit radio.

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Topics small business, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, newspaper advertising, Employment, Help Wanted, passive job seekers, online job sites, Recruitment

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