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Best Way To Reach Likely Voters in 2022: Advertise On Detroit Radio

Feb 11, 2022 11:44:43 AM / by Larry Julius

No matter which Detroit television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WJBK, WDIV, WXYZ, WWJ, and WTVS the most effective way to reach likely voters in the Detroit area? Or is advertising on cable channels provided by Xfinity, AT&T, DirecTV, and Spectrum the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Detroit radio.

Every week, 2.1 million likely voters will listen to Detroit radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics television advertising, radio advertising, best way to advertise, political, political advertising, political campaigns, cable TV, voters, registered voters, likely voters, political advertising rates, political rates, democratic voters, independent voters, republican voters

Now Open: Political Advertising Window on Detroit Radio

Sep 8, 2020 12:54:35 PM / by Larry Julius

On September 4, the political advertising window opened on Detroit television and radio stations.  This is a 60 day period leading up to a general election when broadcast stations licensed by the Federal Communication Commission are obligated to offer candidates for national office the opportunity to buy commercials at the lowest unit rate (LUR).

For example, if a high-frequency advertiser like McDonald's earns the lowest rates on a particular Detroit radio station during morning drive-time, then any candidate for federal office must, during the 60-day political window, be offered the same rate for morning drive time on that station, regardless of frequency.

If, however, the McDonald's rate is contingent on the radio station's ability to pre-empt commercials without notice, then qualified candidates must agree to identical terms to receive the same rate.

To facilitate the purchase of commercials on Detroit radio, stations will supply candidates with a political rate-card.  This card will show the LUR by time of day and by preemption parameters.

Here are other important facts about political advertising on Detroit radio.

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Topics radio advertising, political, political advertising, issue advertising, political campaigns, political advertising rates, political rates, advertising on radio, lowest unit rate, LUR

Political Advertising On Detroit Radio Sways Voters

Jul 7, 2020 3:23:16 PM / by Larry Julius

There are more than 3.3 million registered voters in Metro Detroit.. Here is the number by Michigan county:

  • Lapeer: 68,694
  • Livingston: 152,263
  • Macomb: 649,060
  • Oakland: 984,347
  • St. Clair: 127,884
  • Wayne: 1,335,472

According to Nielsen, Detroit radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics radio advertising, best way to advertise, political, political advertising, issue advertising, political campaigns, advertise on radio, election advertising, voters, registered voters, likely voters, political advertising rates, political rates

Political Advertising In Detroit: How To Reach Likely Voters

Feb 26, 2020 7:09:44 AM / by Larry Julius

Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level. 

To win a modern election requires advertising. Successful advertising requires reach. In Southeast Michigan, the most potent way to reach voters is on Detroit radio.

The Detroit radio metro includes the Michigan counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair and Wayne.

Last week, for instance, 92.3% of all registered voters in these counties tuned-in to a Detroit radio station.  This is significantly more than were reached by local TV, newspaper, social media, and streaming audio sites like Pandora and Spotify.

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Topics television advertising, radio advertising, best way to advertise, social media advertising, digital advertising, newspaper advertising, online advertising, political, political advertising, issue advertising, elections, political campaigns

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