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Help Wanted: The Best Way To Recruit Qualified Workers In Detroit

May 6, 2021 1:34:31 PM / by Larry Julius

The number of job openings in the Detroit area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the Michigan unemployment rate still at 5.2%, Detroit business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

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Topics radio advertising, social media advertising, Employment, passive job seekers, online job sites, Recruitment, social media, blue collar, indeed, monster.com, LinkedIn, job boards, white collar, active job seekers, zip recruiter

Employment Advertising: Find 94% Of Qualified Candidates In Detroit

Feb 27, 2020 7:15:31 AM / by Larry Julius

Metro Detroit small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in Southeast Michigan appears to be the root cause of local hiring woes. The area's jobless rate stands at 3.7%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Detroit radio.

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Topics small business, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, newspaper advertising, Employment, Help Wanted, passive job seekers, online job sites, Recruitment

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