How important is Twitter to Southeast Michigan consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Detroit News yesterday. Almost every local TV newscast included references to the site as well.
Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Detroit's consumers.
According to Nielsen, only about 16.5% of adults in Detroit use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.
Twitter offers 20 different options that Metro Detroit small business owners can utilize to market their goods and services to local consumers. The platform's minimal reach, however, can hamper the success of any advertising campaign.