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Is Advertising On Twitter Right For Detroit Small Business Owners?

Jan 12, 2021 8:22:37 AM / by Larry Julius

How important is Twitter to Southeast Michigan consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Detroit News yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Detroit's consumers.

According to Nielsen, only about 16.5% of adults in Detroit use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Metro Detroit small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics small business, small business owner, radio advertising, best way to advertise, social media advertising, facebook advertising, facebook, instagram, twitter, social media, small business marketing, small business advertising

How Well Does Social Media Work For Detroit Retailers?

Mar 13, 2020 1:05:29 PM / by Larry Julius

Metro Detroit retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 2.2 million Southeast Michigan adults use Facebook, Instagram, or Twitter. This equates to 65% of consumers.  This reach is rather anemic compared to Detroit radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Detroit radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics small business, small business owner, radio advertising, best way to advertise, reach, facebook advertising, retail, retailer, facebook, retail store, instagram, twitter, engagement

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