In all, says NADA, there are 614 new-car dealerships in Michigan. Despite the pandemic, these dealers, including those in the Detroit area, sold $38.2 billion worth of new vehicles.
Through June of this year, these same dealers have already rung up $20.5 billion in new car sales.
When it comes to buying new vehicles, Detroit consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas. Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.
There is one purchase criterion, however, that most Detroit car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.