In-Car Listening Drives Detroit Radio To The Top

Mar 14, 2023 10:07:36 AM / by Larry Julius

Detroit radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 2,804,826 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Detroit TV, cable, streaming video, streaming audio, social media, or newspapers.

Advertising In Detroit 2022-2023

AM/FM radio's dominance among local consumers is driven, in large part, by the 3.2 million Detroit area adults who take to the road in their car or truck every week, according to Neilsen.

Advertise In Detroit: Success GuideIn fact, says Nielsen, 68% of all radio listening among Detroit adults happens outside the home, primarily in one of the Detroit area's four million registered vehicles.

Advertising In Detroit In-Car Listening 2023

Once in the car, Detroit radio stations become the primary audio source despite the abundance of in-dash listening options.

According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio.

Advertising In Detroit In-Car Listening 2023

Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share.

Advertise In Detroit In Car Listening 2023

The dominant reach of Detroit radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping."

More Advertising Advice For Detroit Small Business Owners

New call-to-action

Topics: radio advertising, best way to advertise, reach, reach and frequency, streaming audio, advertising reach, in-car audio, share of ear, car radio, streaming media, am/fm radio

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media