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Advertise in Detroit: How Local Consumers Use The Internet?

Feb 25, 2021 12:55:12 PM / by Larry Julius

Southeast Michigan business owners are expected to invest $964-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 92.9% of adult consumers in the Detroit area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-six percent of Detroit adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business, small business owner, social media advertising, facebook advertising, digital advertising, online advertising, facebook, instagram, social media, direcTV, small business marketing, small business advertising, OTT, CTV, SVOD, AVOD, online shopping, advertise in Detroit, internet

Does Cable TV Advertising Make Sense For Detroit Small Business Owners?

May 12, 2020 12:52:26 PM / by Larry Julius

Pay-TV is struggling to survive COVID-19.

Before the onset of the pandemic, Nielsen reported that 69% of Southeast Michigan area households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting.

Pay-TV providers in the Detroit area include Xfinity, Dish, AT&T TV, Spectrum, and DirecTV.

"Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery.

"LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago."

Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter.

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Topics television, small business, millennials, small business owner, television advertising, radio advertising, best way to advertise, pay-TV, cable TV, dish network, xfinity, direcTV, spectrum

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