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What Are Detroit Consumers Watching On TV?

Nov 18, 2021 1:34:49 PM / by Larry Julius

Every week, according to Nielsen, 3.7 million adult consumers in Southeast Michigan watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Detroit consumers have a gargantuan number of viewing choices. This includes programs from stations like WJBK, WDIV, WXYZ, WWJ, and WTVS. Or maybe cable and satellite systems like Xfinity, AT&T, DirecTV, and Spectrum. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Detroit consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in Detroit is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Detroit adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

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Topics television, television advertising, best way to advertise, pay-TV, cable TV, dish network, direcTV, satellite tv, OTT, CTV, streaming video, internet, local television, internet advertising, streaming media

Advertising On Detroit Radio Reaches Pay-TV's Cord Cutters

Jul 30, 2020 2:26:28 PM / by Larry Julius

More than one-third of Metro Detroit households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, Southeast Michigan small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 1.1 million adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

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Topics television, small business, small business owner, television advertising, radio advertising, best way to advertise, pay-TV, cable TV, advertise on radio, small business advertising, radio commercials, satellite tv, cord-cutter

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