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Advertising In Detroit: Reaching Female Consumers

Feb 10, 2021 9:25:12 AM / by Larry Julius

There are 1,818,900 adult women in Southeast Michigan. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $57.9 billion and $66.2 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Metro Detroit small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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Topics small business, small business owner, best way to advertise, working mothers, advertise on radio, small business marketing, small business advertising, advertise on detroit radio, advertise to women, market to women

Metro Detroit Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 8:37:34 AM / by Larry Julius

Southeast Michigan consumers are expected to spend $117 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.1 million Metro Detroit adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Detroit small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Detroit radio is the best way to reach holiday shoppers.

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Topics small business, millennials, small business owner, retail, retailer, retail sales, retail store, parents, working mothers, children, small business marketing, small business advertising, millennial parents, holiday advertising, halloween

Advertise In Detroit: Reaching Millennial Parents

Mar 31, 2020 7:28:30 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 61% of all Detroit area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 993,688 children under the age of 18 living in Metro Detroit. That makes the local millennial-parenting economy worth upwards of $231 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Southeast Michigan small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Detroit radio is the best way to reach this audience.

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Topics small business, millennials, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, facebook advertising, pandora, spotify, online advertising, streaming audio, parents, working mothers, children

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