There is good news for Metro Detroit retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Dearborn, St. Clair Shores, Farmington Hills, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Southeast Michigan shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

As Valentine's Day becomes a sweet memory, that's when Metro Detroit small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Southeast Michigan consumers spent more than $345-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Detroit radio is the best choice.