The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.
Today, more than 2.9 million car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.
In a typical pre-COVID-19 week, according to Nielsen, 89% of adult consumers would tune-in to a Detroit radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.