Advertise In Detroit Advertise In Detroit


Advertising On Detroit Radio Makes Good Sense For Business Owners

Jun 16, 2021 12:49:34 PM / by Larry Julius

Since March 2020, when the first case of COVID-19 was reported in the Detroit area, more than 427,849 local people have been infected, according to data collected by USA Facts. The measures imposed to contain the outbreak have transformed the way consumers work, shop, commute, and conduct the business of everyday life.

One aspect of daily life in Detroit that remains little changed due to the pandemic is radio listening. Despite the Coronavirus crisis, radio has held its long-held position as the most used of all local media. This is good news for area business owners who depend on radio for marketing their goods and service.

Each week, according to Nielsen, 2.8 million adult consumers tune-in to a Detroit radio station.  This is significantly more people than are reached by all other local advertising options, including TV, cable, streaming video, streaming audio, social media, and newspapers.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, best way to advertise, return on investment, ROI, small business advertising, time spent listening, radio listening, listening location

Consumers Stick With Detroit Radio Despite Pandemic

Mar 30, 2021 1:39:49 PM / by Larry Julius

In 1920, when WWJ became the first radio station in Southeast Michigan, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Detroit radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Detroit radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, reach, return on investment, ROI, corona, coronavirus, covid 19, recession, advertising reach, in-car audio, pandemic, time spent listening, work from home, radio listening, listening location, commuting

5 Key Advertising Stats Detroit Small Business Owners Should Know

Feb 22, 2021 12:21:38 PM / by Larry Julius

Since 1920, advertising on Detroit radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Detroit business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Detroit radio.

Read More

0 Comments Click here to read/write comments

Topics reach, retail, return on investment, ROI, retailer, retail sales, retail store, web traffic, website visitor, in-car audio, radio commercials, listening location, advertise on detroit radio, online shopping

Detroit Radio: Which Stations Do Local Consumers Prefer?

Jan 25, 2021 1:31:54 PM / by Larry Julius

There are 33 radio stations in Southeast Michigan. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 3.1 million adults tune-in to their favorite Detroit radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Detroit radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to three each week.  So, which stations do local consumers choose?

Read More

0 Comments Click here to read/write comments

Topics millennials, radio advertising, streaming audio, radio commercials, millennial parents, radio listening, listening location, smart speakers, radio formats

How Has Working From Home Affected Advertising On Detroit Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Detroit radio happened outside the home. Southeast Michigan consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Detroit radio has grown by 31%, according to Nielsen.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, best way to advertise, corona, coronavirus, covid 19, advertise on radio, radio commercials, pandemic, time spent listening, work from home, radio listening, listening location

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media