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Advertising In Detroit: OTT & CTV Viewing Soars

Sep 4, 2020 3:00:20 PM / by Larry Julius

Advertising on Detroit television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 91.5% of Southeast Michigan adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 40.2% of all Metro Detroit consumers every week.

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Topics television, small business, small business owner, television advertising, best way to advertise, pay-TV, cable TV, advertise on radio, small business marketing, small business advertising, advertise on detroit radio, OTT, CTV, streaming video

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