Advertise In Detroit Advertise In Detroit

 

Advertise In Detroit: How To Book Guests For A Podcast

Apr 26, 2022 1:34:30 PM / by Jason Muth

According to Nielsen, 94.9% of Southeast Michigan adults have access to the internet. An online connection is all that is needed to listen to a podcast. In all 24.2% of consumers, in fact, do listen to podcasts every month. They listen while at home, commuting, at the gym, at work, at the local coffee shop, pretty much anywhere there is WIFI or good cell service.

Most likely, at one time or another, each of the 849,111 podcast listeners in the Metro Detroit area has thought to themselves, “I could do that. I could launch my own podcast.” This is theoretically true.

A quick Google search by aspiring Detroit content producers will reveal which recording equipment to buy, how to edit shows, and how to post episodes for the world to hear on platforms like Apple Podcasts, Spotify Google, Stitcher, and Tune-In. The magic of being a successful podcaster, however, involves persistence, longevity, and consistently engaging content.

One element of podcasting that often adds dimension and perspective to new episodes is the use of podcast guests. Not only do guest experts supply engaging content, but usually they will participate in return for exposure without the need to shell out any cash.

But how does a Detroit business small owner get started? It’s a very chicken-and-egg situation.

A podcaster first needs to publish episodes to demonstrate to potential guests that the podcast is worthy of their participation, especially because there are so many choices. Currently, there are over 2.4 million valid podcasts in Apple’s Podcast directory alone, according to podcast industry insights expert Daniel J. Lewis.

So, what separates podcasters who stick it out for the long haul from those who give up after just a few episodes?  One of the primary factors is the subject matter and the ability to book guests.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, small business marketing, small business advertising, podcasts, podcasting

Mother's Day Spending In Detroit Will Top $438 Million In 2022

Apr 21, 2022 6:06:13 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Southeast Michigan consumers are expected to spend $438 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Detroit consumers will spend $96.4 million on jewelry and another $72.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Detroit is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Detroit consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Detroit radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, reach, mother's day, reach and frequency, retail, return on investment, retailer, retail sales, retail store, advertising reach, holiday advertising, holiday shopping, retail spending, advertising return on investment

Advertising ROI: Detroit Radio Best Choice For Retailers

Apr 14, 2022 11:00:56 AM / by Larry Julius

Detroit area consumers are expected to spend close to $68.8 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture significant shares of the increased retail spending, the 158,041 small business owners in the Detroit area would typically invest in advertising. Persistent and pernicious inflation pressures, however, are starting to gnaw away at marketing budgets.

According to the National Federation of Independent Business Owners (NFIB), businesses cite inflation as their number one problem. For many Detroit business owners, uncontrollable wholesale, transportation, and labor costs are forcing retailers to raise the prices they charge their customers. But, for many retail products, inflated retail prices can drive customers away. 

To limit consumer price increases and still make a profit, Detroit business owners, then, are forced to cut expenses, including advertising and marketing. This means it is now imperative that the limited investments retailers can make in advertising must deliver the strongest returns possible. 

According to a recent study by Nielsen, advertising on Detroit radio can provide the best return on investment (ROI) for local retailers.

Read More

0 Comments Click here to read/write comments

Topics reach, reach and frequency, retail, return on investment, ROI, retailer, retail sales, retail store, advertising reach, retail spending, advertising return on investment, advertising roi

Social Media Advertising In Detroit: Should A Business Pay?

Apr 12, 2022 2:07:29 PM / by Ali Ahmed

According to Nielsen, 2.9 million adult consumers in Southeast Michigan use social media every month, an audience that continues to expand. As a result of this growth, social media has become a crucial part of local advertising campaigns.

Social media allows Detroit business owners to continually be in front of their target customers and to stay top-of-mind. It allows businesses to communicate daily and be the first company on call when needed. Social media has become essential for marketing local goods and services.

The best part is that social media is free to use for both Detroit consumers and business owners.

There is no subscription service for social media platforms like Facebook and Instagram which, according to Nielsen, are used by 75.7% of Detroit consumers each month. There are no monthly payments or premium memberships required to unlock more services.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, social media advertising, facebook advertising, facebook, instagram, twitter, borrell associates, social media, small business marketing, small business advertising

Advertise In Detroit: Retail Spending To Top $67.6 Billion in 2022

Mar 21, 2022 5:11:18 PM / by Larry Julius

There are 158,041 small business owners in Southeast Michigan, according to the US Census Bureau. Each of these companies will need larger advertising budgets to successfully compete for a fair share of the expected explosion in consumer spending this year.

Based on new forecasts from The National Retail Federation (NRF), Detroit area consumers are expected to spend between $67.6 and $68.8 billion at retail in 2022, a six to eight percent growth over the previous year.

The NRF's forecasts exclude restaurants, gas stations, and automotive dealers. Included in the numbers, though, are non-store and online sales, which, in Detroit, could reach as high as $16.2 billion this year. This level of spending would be 13% more than in 2021.

Even though the rate of growth rate for 2022 is lower than the 14% jump in 2021, the NRF points out that this year's spending will be well ahead of the 10-year,  pre-pandemic growth rate of 3.7%

To participate in the expected surge in retail spending will require Detroit business owners to advertise. Especially if retailers want to hold their own against the continued growth of non-store and online competition.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, best way to advertise, reach, reach and frequency, retail, return on investment, ROI, retailer, retail sales, retail store, advertising reach, small business marketing, small business advertising, retail spending, advertising roi

Advertise On Detroit Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 9:56:16 AM / by Larry Julius

There are about 2,900,000 registered passenger vehicles in the Detroit area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Detroit area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Detroit area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Detroit radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

Read More

0 Comments Click here to read/write comments

Topics radio advertising, best way to advertise, pandora, spotify, automotive, streaming audio, in-car audio, podcasts, sirius/xm, share of ear, podcasting, car radio, streaming media

How To Create A Podcast For A Detroit Small Business

Mar 11, 2022 3:00:09 PM / by Jason Muth

If you're anything like the 2.8 million Southeast Michigan consumers who, according to Nielsen, listen to or download a podcast every month, you probably already see the value in podcasting as a relatively new audio medium that entertains, enlightens, motivates, or informs listeners.

But if you're part of the 76% of local adults who are not regular podcast listeners, you're probably wondering why on earth would anyone want to listen to a podcast, let alone create one for their Detroit business.

Launching a podcast might seem like a daunting test for small business owners without much technical background or an understanding of how to structure a compelling conversation that will engage prospective customers.

In reality, local small business owners can easily reach new customers with podcasts and complement their traditional advertising in Detroit with a longer-form, conversational medium that showcases the company's knowledge in an authoritative manner.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, digital advertising, online advertising, small business marketing, small business advertising, podcasts, internet, internet advertising, podcasting

Best Way To Fill Construction Job Openings In Detroit

Mar 1, 2022 11:15:41 AM / by Larry Julius

Construction companies in Southeast Michigan will need to recruit 8,982 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Detroit area will continue into 2023, according to ABC. It is expected that during that year,  an additional 8,153 blue-collar workers in addition to the normal pace of hiring.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, best way to advertise, Help Wanted, passive job seekers, online job sites, Recruitment, radio advetising, blue collar, indeed, monster.com, job boards, active job seekers, zip recruiter, construction, radio recruitment, hire qualified candidates

Advertising In Detroit: Don't Say 'March Madness'

Feb 21, 2022 2:12:25 PM / by Larry Julius

Right now, at least one of the 163,433 businesses located in the Southeast Michigan area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Troy might think it would be clever to use 'March Madness' in its commercials on Detroit radio to promote a big spring sale. A non-profit in Dearborn feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Southfield believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Detroit small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics television advertising, radio advertising, social media advertising, digital advertising, online advertising, streaming audio, social media, OTT, CTV, streaming video, internet advertising, streaming media, streaming TV, search engine marketing, display advertising, sem, intellectual property, trademark, copyright

How Much Time Do Detroit Consumers Spend Watching Streaming TV?

Feb 17, 2022 8:21:13 AM / by Larry Julius

Every week, 2.1 million Southeast Michigan adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Detroit consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 95.6% of Detroit households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Detroit consumers are spending more-and-more time engaged with streaming TV.

Read More

0 Comments Click here to read/write comments

Topics television, television advertising, digital advertising, online advertising, cable TV, OTT, CTV, streaming video, SVOD, AVOD, internet, local television, internet advertising, streaming media, streaming TV

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media