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Advertising In Detroit: Top 5 Articles From 2020

Dec 8, 2020 2:26:12 PM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 158,000  small businesses in the Detroit-Warren-Dearborn, MI Metro Area metro area   Advertising has become a tool for survival.
 
As cash becomes precious, though, Detroit area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInDetroit.Com.  Here is a recap of the top 5 articles read on the site during 2020.
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Topics television, small business, small business owner, television advertising, radio advertising, newspaper advertising, detroit news, pay-TV, cable TV, small business marketing, small business advertising, OTT, CTV, SVOD, AVOD, 2020

AVOD: Four Letters Every Detroit Small Business Owners Should Know

Nov 2, 2020 4:17:26 PM / by Larry Julius

Before we explain AVOD, it is important to understand SVOD.

Southeast Michigan small business owners may not be familiar with SVOD, but chances are they let it into their homes and onto their phones.

SVOD is the abbreviation for Subscription Video On Demand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee, these services provide commercial-free access to TV shows, original content, and movies.

These SVOD networks are delivered to viewers' phones, tablets, computers, and smart-TVs via the internet and not over-the-air or cable systems.

SVOD makes up a significant part of what advertisers refer to as OTT (Over-The-Top-Television) and CTV (Connected-Television). OTT/CTV is video-programming content that viewers can only watch on smartphones, tablets, computers, smart-TVs, Amazon Firesticks, and Roku Sticks.  Nielsen reports that 91.5% of Metro Detroit adults own at least one of these devices.

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Topics television, small business, small business owner, television advertising, best way to advertise, cable TV, small business marketing, small business advertising, OTT, CTV, streaming video, SVOD, AVOD

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