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How Detroit Small Business Owners Can Boost 2020 Holiday Sales

Sep 25, 2020 2:44:19 PM / by Larry Julius

Southeast Michigan shoppers are expected to spend over $15.9 billion during this year's November-January holiday season. This estimate is based on a forecast issued last week by Deloitte, the world's largest business accounting firm.  This spending represents a 1-1.5% increase  versus the same period last year.

How can Metro Detroit small business owners best compete for a significant share of the 2020 holiday expenditures?

"Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year," writes Sean Gundz on www.ChainstoreAge.com.

"The holiday season is always a stressful time for retailers, especially the ones that make the majority of their revenue in the short window between Thanksgiving and Christmas," says Mr. Gundz. 

"Within this window is Black Friday, which, along with other big holiday sales events, are going to look a lot different this year. Retailers must accommodate COVID-19 mandates that enable social distancing, minimize surface touching, and actually restrict foot traffic in their facilities. All while trying to optimize sales."

Mr. Gundz says there is no single way to deal with the challenges facing retailers this holiday season. He does offer five tips, though, that every Detroit retailer can employ.

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Topics small business, small business owner, radio advertising, retail, retailer, retail sales, retail store, small business marketing, small business advertising, holiday advertising, christmas, holiday shopping

Metro Detroit Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 8:37:34 AM / by Larry Julius

Southeast Michigan consumers are expected to spend $117 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.1 million Metro Detroit adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Detroit small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Detroit radio is the best way to reach holiday shoppers.

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Topics small business, millennials, small business owner, retail, retailer, retail sales, retail store, parents, working mothers, children, small business marketing, small business advertising, millennial parents, holiday advertising, halloween

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