Advertise In Detroit Advertise In Detroit

Advertising In Detroit: Radio Listening Little Change From Year Ago

Aug 10, 2020 7:01:00 AM / by Larry Julius

During July, 1.6 million adult listeners spent 1.75 hours per day listening to their favorite Detroit radio stations, according to Nielsen. Despite an avalanche of pandemic induced disruptions, the daily time spent with radio is down by only by one-quarter-hour from a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would dramatically decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 26.3% of radio listening occurred at home. During July of this year, in-home listening jumped to 34.5%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Detroit radio.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, best way to advertise, pandora, spotify, corona, coronavirus, covid 19, advertise on radio, small business marketing, small business advertising, podcasts, sirius/xm

Who Listens To Commercials On Detroit Radio?

Apr 22, 2020 10:45:53 AM / by Larry Julius

Every week, 2,985,400 adult consumers tune-in to a Detroit radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of Southeast Michigan small business owners who advertise on Detroit radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. Metro Detroit consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

Read More

0 Comments Click here to read/write comments

Topics television advertising, best way to advertise, social media advertising, facebook advertising, pandora, spotify, newspaper advertising, online advertising, radio advetising, streaming audio, facebook, instagram, button pushing

Advertise In Detroit: Reaching Millennial Parents

Mar 31, 2020 7:28:30 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 61% of all Detroit area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 993,688 children under the age of 18 living in Metro Detroit. That makes the local millennial-parenting economy worth upwards of $231 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Southeast Michigan small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Detroit radio is the best way to reach this audience.

Read More

0 Comments Click here to read/write comments

Topics small business, millennials, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, facebook advertising, pandora, spotify, online advertising, streaming audio, parents, working mothers, children

Metro Detroit Retail Boom: How Your Small Business Can Benefit

Feb 29, 2020 8:02:00 AM / by Larry Julius

Retailers in Southeast Michigan rang-up $78,314,821,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $3.2 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Metro Detroit small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

Read More

0 Comments Click here to read/write comments

Topics small business, millennials, small business owner, television advertising, radio advertising, best way to advertise, reach, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising, retail, store traffic, retailer, retail sales

Advertise In Detroit: Options For Small Business Owners

Feb 25, 2020 6:00:56 PM / by Larry Julius

Advertising is critical to the success of every Southeast Michigan small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Detroit radio, local TV, and newspaper. It also includes online advertising options, such as Facebook, Instagram, and Pandora.

The type of customer an individual business needs to reach depends on the goods and services a company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Read More

0 Comments Click here to read/write comments

Topics television advertising, radio advertising, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising, retail, advertising options

Do Millennials Listen To Detroit Radio?

Feb 25, 2020 3:11:06 PM / by Larry Julius

It's time to set some misguided Southeast Michigan small business owners straight: When we say everybody listens to Detroit radio stations, we mean everybody.  Generations X, Y, and Z. Also, Boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In Metro Detroit, 970,000 millennials make-up 29% of the adult population and will deliver $24.4 billion to local cash registers.

But here's the thing about millennials that many Michigan small business owners get wrong: millennials listen to the radio.  Almost all of them. 91.6% of them, to be exact.

Read More

0 Comments Click here to read/write comments

Topics small business, millennials, small business owner, television advertising, radio advertising, generation y, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising

Advertising In Detroit: Reach Mother's Day Shoppers

Feb 25, 2020 2:35:15 PM / by Larry Julius

As Valentine's Day becomes a sweet memory, that's when Metro Detroit small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Southeast Michigan consumers spent more than $345-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Detroit radio is the best choice.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, television advertising, radio advertising, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, restaurant marketing, mother's day, newspaper advertising, online advertising, restaurant advertising

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media