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Who Listens To Detroit Radio Stations Online?

Aug 27, 2021 12:31:38 PM / by Larry Julius

Advertise On Detroit Radio-StreamingWhen Detroit's first radio station, 8MK (now, WWJ), began broadcasting on August 20, 1920, the station needed a tall antenna and lots of buried copper cable to transmit its signal.  Radio receivers at the time were mostly homemade and involved a piece of crystalline mineral and a wire coil.

Over many decades in Detroit, both the broadcasting and receiving equipment improved. In the mid-1920s this meant store-bought radios. In the 1930s this meant car radios. In the 1960s this meant transistor radios. In the 1970s this meant boom boxes. And, in the 1980s this meant Walkmen. But, despite these improvements, the fundamental technology of big towers sending a signal through the air to a radio receiver remained the same.

In 1994, there was a new way for Detroit consumers to listen to the radio. That was the year local stations across the country began streaming their signals over the internet and listeners could use their computers (later their smartphones and smart speakers) as receiving devices. No big antennas, no wires, and no actual radio needed.

In 2021, according to Nielsen, Detroit radio reaches more local consumers than any other advertising media option.

Advertising Options for Detroit Small Business Owners

Neilsen finds, too, that 30.2% of all consumers who listen to a Detroit radio station over-the-air will, at some point during the month, also connect to a local station via the internet. 

Local small business owners who advertise on Detroit radio to market the goods and services will often ask how the characteristics of streaming audiences compare to over-the-air audiences. The charts below answer those questions.  The demographic categories used are those that are most requested by local businesses.

Advertise on Detroit Radio Streaming Audio By Age


Advertise In Detroit: Success Guide


Advertise on Detroit Radio Streaming Audio By Income


Advertise on Detroit Radio Streaming Audio By Employment Status


Advertise on Detroit Radio Streaming Audio By Employment Type


Advertise on Detroit Radio Streaming Audio By Number Of Children in HouseholdAcross, the country, according to a new study by Edison Research, 12% of all listening to local radio occurs on a station's stream. This number has increased by 33% from just two years ago.

Good News: Most Detroit radio stations duplicate their over-the-air programming including advertising on their internet stream. This means when a business owner buys an advertising campaign, the commercials will be heard on any device the listener is using. This could be a car radio, a smartphone, a tablet, a desktop computer, or a smart speaker. In other words, a commercial will never be missed.

More Advertising Advice For Detroit Small Business Owners

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Topics: radio advertising, best way to advertise, online advertising, advertising options, streaming audio, smart speakers, internet

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