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Advertising On Detroit Radio Remains Best Option During Corona Crisis

Apr 15, 2020 5:48:59 PM / by Larry Julius

Advertise A Detroit Small Business RadioThe chaos created in Southeast Michigan by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Detroit radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 2.9 million adult consumers tuned-in to a Metro Detroit radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

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New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those Michigan small business owners who are depending on advertising for their long-term survival.

Advertise In Detroit: Success GuideAccording to Nielsen, in March, local achieved 96% of the same audience as it did in February, before the onset of the crisis.

Advertise On Detroit Radio: Conoranvirus Impact

Local radio, traditionally, has the largest share of its listening happen away-from-home. This includes in-office or in-car.

During the crisis, however, as consumers are sheltering-in-place, at-home listening has gained a more significant share.

Advertise On Detroit Radio Listening Locations

Local radio has not only retained its audience during the current Coronavirus crisis, but consumers are also spending significantly more time each day listening.

Advertise In Detroit: Time Spent Listening To Radio

Since the onset of the Coronavirus crises, the medium consumers are choosing to access local radio is shifting.

During the fourth week of March, consumers are now 45% more likely to listen to local radio via audio streams than on a traditional device.

Advertising on Detroit Radio: Audio Streaming

Beginning in 1920, when WWJ became the first station in Detroit,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  Research indicates that AM/FM radio is still doing the job during the current crisis, as well.

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Topics: small business, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, facebook advertising, newspaper advertising, online advertising, detroit news, corona, coronavirus, covid 19, crisis marketing

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