Advertise In Detroit Advertise In Detroit

 

Larry Julius


Recent Posts

Best Way To Advertise In Detroit: AM/FM Radio Still Rules

Aug 30, 2022 1:44:27 PM / by Larry Julius

Southeast Michigan small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in Detroit, however, is local radio.

Every week, according to Neilsen, 2.8 million adults tune-in to their favorite Detroit radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Detroit radio over-the-air, an incremental 173,228 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 23.3% of all Detroit radio listeners listen both online and offline.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, best way to advertise, return on investment, ROI, small business marketing, small business advertising, advertising return on investment, advertising roi

Political Advertising In Detroit: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 2.7 million people in the Southeast Michigan area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WJBK, WDIV, WXYZ, WWJ, and WTVS has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics television, television advertising, digital advertising, online advertising, political, political advertising, political campaigns, political advertising rates, political rates, OTT, CTV, streaming video, SVOD, AVOD, local television, internet advertising, streaming media, streaming TV

Detroit Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 9:43:15 AM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 158,041 small business owners in the Detroit area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Detroit consumers were forecast to spend nearly $67.6 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Detroit radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, best way to advertise, reach, consumer spending, reach and frequency, ROI, radio advetising, recession, advertising reach, advertise on detroit radio, consumer confidence, advertising roi, inflation

Advertising On Detroit Radio in 2022: Five Things to Know

Jul 20, 2022 9:33:10 AM / by Larry Julius

Southeast Michigan business owners have depended on Detroit radio to market their goods and services since WWJ, the city's first radio station, went on air in 1920. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 158,041 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Detroit radio in 2022.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, best way to advertise, radio advetising, advertise on radio, small business marketing, small business advertising, radio commercials, radio listening, detroit radio, advertise on detroit radio, advertising on radio, radio formats, car radio, who listens to Detroit Radio, radio recruitment, am/fm radio, online radio listening

Detroit Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 3:47:11 PM / by Larry Julius

Local business owners have been advertising on Detroit radio since WWJ first signed-on in 1920.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.8 million adults listen to a Detroit radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, reach, pandora, spotify, reach and frequency, advertising options, streaming audio, advertise on radio, advertising reach, sirius/xm, advertise on detroit radio, apple, who listens to Detroit Radio, streaming media, amazon

Advertise In Detroit: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 8:49:25 AM / by Larry Julius

Despite an abundance of media options, Detroit radio reaches the most consumers every week. 

According to Nielsen, every week 2.8 million adults tune in to their favorite Detroit stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Detroit radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 23.3% of all consumers who listen to a Detroit radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 7.7% of a station's total audience is listening on a device other than a traditional receiver.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, digital advertising, online advertising, streaming audio, internet, internet advertising, streaming media, am/fm radio, online radio listening

Smart Speaker Usage in Detroit: A Conversation With Alexa

Jun 23, 2022 12:34:27 PM / by Larry Julius

Me: Alexa, how many consumers In Southeast Michigan have access to a smart speaker?

Alexa: According to a recent Nielsen study, 997,807 Detroit adults own a smart speaker. This is 28.4% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Detroit consumers likely to own?

Read More

0 Comments Click here to read/write comments

Topics smart speakers, amazon echo, google home, siri, alexa, google, advertise in Detroit, apple, amazon, advertising in Detroit

Advertising On Detroit TV: Where Have The Viewers Gone?

Jun 13, 2022 2:50:38 PM / by Larry Julius

During the past seven days. according to Nielsen, only 74.7% of local consumers tuned in to Detroit television stations like WJBK, WDIV, WXYZ, WWJ, and WTVS.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Detroit radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.

Read More

0 Comments Click here to read/write comments

Topics television, small business, small business owner, television advertising, best way to advertise, pay-TV, cable TV, direcTV, small business marketing, small business advertising, satellite tv, OTT, CTV, SVOD, AVOD, local television, streaming TV

Advertising On Detroit Radio Still #1 Way to Reach Consumers

Jun 8, 2022 10:03:22 AM / by Larry Julius

Every week, according to new Nielsen data, 2,778,339 adults tune in to a Detroit radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast.

Based on per capita estimates from the National Retail Federation (NRF), Detroit consumers are expected to spend between $67.6 and $68.9 billion at retail in 2022, a six to eight percent growth over the previous year. Utilizing radio's enormous advertising reach, local business owners can compel shoppers to spend this large pool of cash in their stores and on their websites.

The number of consumers reached is critical to the success of an advertising campaign.

According to a Nielsen study, after the actual content of the commercial message itself, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or even context. Detroit radio provides local business owners with the most significant reach among consumers.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, reach, reach and frequency, retail, return on investment, ROI, retailer, retail sales, retail store, advertising reach, in-car audio, small business marketing, small business advertising, retail spending, advertising return on investment, advertising roi

Father's Day 2022: Detroit Consumers Will Spend $276 Million

May 31, 2022 1:53:12 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Southeast Michigan shoppers are expected to spend $276.5 million on the dads in their life. This is on par with the record-breaking $277.7 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in Detroit, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in Detroit is expected to be distributed in all retail categories.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, consumer spending, advertising options, small business marketing, small business advertising, holiday advertising, holiday shopping, consumer confidence, father, father's day

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media