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Who Listens To Podcasts in Detroit?

Oct 11, 2021 7:10:00 AM / by Larry Julius

According to Nielsen, 866,403 Southeast Michigan consumers listened to or downloaded a podcast during the past 30 days. This is 24.7% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Detroit consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Detroit consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics best way to advertise, digital advertising, online advertising, streaming audio, podcasts, detroit radio, advertise on detroit radio, smart speakers, internet advertising, podcasting

Who's Spending Now? Detroit Small Business Owners Ask.

Dec 4, 2020 2:58:38 PM / by Larry Julius

There are 990,800 adults in Metro Detroit who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governor of Michigan lockdown the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics.

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Detroit radio.

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Topics small business, small business owner, radio advertising, best way to advertise, radio advetising, advertise on radio, small business marketing, small business advertising, radio commercials, radio listening, detroit radio, advertise on detroit radio, advertising on radio, college graduates

B2B Advertising In Detroit: Reaching The Decision Makers

Aug 27, 2020 6:47:48 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Metro Detroit companies that sell business-to-business.

There are approximately 83,556 businesses in Southeast Michigan, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all Detroit area firms.

During the week of April 26, 60% of Detroit area small businesses reported temporary closures.  By July 1, the number dropped to 15%

Also, during that same week, 81% of Southeast Michigan small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell to 30%.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Detroit area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics small business, small business owner, best way to advertise, return on investment, ROI, small business marketing, small business advertising, detroit radio, business to business advertising, advertise on detroit radio, b2b advertising

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