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Detroit Small Business Advice: Facebook Advertising During Pandemic

May 6, 2020 3:49:05 PM / by Larry Julius

Facebook usage has swelled since the onset of the Covid-19. 

According to Nielsen, before the current chaos, 59% of Metro Detroit adults used Facebook each month. This was significantly fewer than were reached by local radio or television each week.

According to the New York Times, however, since the start of the Coronavirus, daily Facebook traffic has increased by 27%. This compares to 33% growth in the amount of time consumers spend listening to local radio during a similar period.

Based on the surge in Facebook consumption, Southeast Michigan small business owners might be tempted to purchase advertising on the social media platform to augment their regular, free postings. Here are are few facts these businesses should consider before investing.

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Topics small business, small business owner, radio advertising, best way to advertise, social media advertising, facebook advertising, digital advertising, online advertising, facebook, trust, social media

Advertising On Detroit Radio Builds Brand For Local Attorney

Mar 19, 2020 7:21:00 AM / by Larry Julius

If you were one of the 2,985,400 adult consumers who listened to  the radio in Southeast Michigan last week, then odds are you heard a commercial for the Law Office of D. Todd Williams. The firm specializes in criminal defense cases involving traffic violations, probation matters, expungements, and serious felonies.

Mr. Williams has been advertising on Detroit radio every single month for the past 23 years.

"Radio advertising has been critical to building my practice," he says. "I can tell the days when my commercials run because those are the days my phones ring."

Shortly after passing the bar exam in 1995, Mr. Williams opened his firm operating from the basement of his Rochester Hills townhouse.

Mr. Williams's first cases came from friends and their referrals.

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Topics small business, small business owner, television advertising, best way to advertise, social media advertising, digital advertising, online advertising, radio advetising, streaming audio, lawyers, attorneys, legal services

ROI: Metro Detroit Small Business Owners Turn Dimes Into Dollars

Mar 9, 2020 8:02:00 AM / by Larry Julius

Suppose a Metro Detroit small business owner woke up one morning and found a 100-year-old machine in the basement of her store. She soon discovered that every time a dime was put into the machine, one dollar came out.  Imagine, now, how profitable that business would become.

Good news: such a contraption exists,  and every business owner probably has one in their car, in their store, in their home, even on their phone. It's called Detroit radio.

Over the past few years, Nielsen has conducted more than 20 studies to determine what type of return-on-investment (ROI) a business owner  can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for every $10 invested. Turning dimes into dollars.

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Topics small business, small business owner, television advertising, radio advertising, best way to advertise, social media advertising, digital advertising, newspaper advertising, online advertising, return on investment, ROI

Metro Detroit Retail Boom: How Your Small Business Can Benefit

Feb 29, 2020 8:02:00 AM / by Larry Julius

Retailers in Southeast Michigan rang-up $78,314,821,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $3.2 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Metro Detroit small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics small business, millennials, small business owner, television advertising, radio advertising, best way to advertise, reach, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising, retail, store traffic, retailer, retail sales

Political Advertising In Detroit: How To Reach Likely Voters

Feb 26, 2020 7:09:44 AM / by Larry Julius

Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level. 

To win a modern election requires advertising. Successful advertising requires reach. In Southeast Michigan, the most potent way to reach voters is on Detroit radio.

The Detroit radio metro includes the Michigan counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair and Wayne.

Last week, for instance, 92.3% of all registered voters in these counties tuned-in to a Detroit radio station.  This is significantly more than were reached by local TV, newspaper, social media, and streaming audio sites like Pandora and Spotify.

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Topics television advertising, radio advertising, best way to advertise, social media advertising, digital advertising, newspaper advertising, online advertising, political, political advertising, issue advertising, elections, political campaigns

Advertise In Detroit: Options For Small Business Owners

Feb 25, 2020 6:00:56 PM / by Larry Julius

Advertising is critical to the success of every Southeast Michigan small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Detroit radio, local TV, and newspaper. It also includes online advertising options, such as Facebook, Instagram, and Pandora.

The type of customer an individual business needs to reach depends on the goods and services a company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics television advertising, radio advertising, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising, retail, advertising options

Do Millennials Listen To Detroit Radio?

Feb 25, 2020 3:11:06 PM / by Larry Julius

It's time to set some misguided Southeast Michigan small business owners straight: When we say everybody listens to Detroit radio stations, we mean everybody.  Generations X, Y, and Z. Also, Boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In Metro Detroit, 970,000 millennials make-up 29% of the adult population and will deliver $24.4 billion to local cash registers.

But here's the thing about millennials that many Michigan small business owners get wrong: millennials listen to the radio.  Almost all of them. 91.6% of them, to be exact.

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Topics small business, millennials, small business owner, television advertising, radio advertising, generation y, social media advertising, facebook advertising, pandora, spotify, digital advertising, newspaper advertising, online advertising

Advertising In Detroit: Reach Mother's Day Shoppers

Feb 25, 2020 2:35:15 PM / by Larry Julius

As Valentine's Day becomes a sweet memory, that's when Metro Detroit small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Southeast Michigan consumers spent more than $345-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Detroit radio is the best choice.

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Topics small business, small business owner, television advertising, radio advertising, consumer spending, social media advertising, facebook advertising, pandora, spotify, digital advertising, restaurant marketing, mother's day, newspaper advertising, online advertising, restaurant advertising

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