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How Smart Speakers Affect Advertising On Detroit Radio

Feb 4, 2021 1:42:15 PM / by Larry Julius

Detroit's first radio station, WWJ-AM, began broadcasting on September 15, 1920.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 73 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Southeast Michigan consumers.

In 1993, however, new technology permitted Metro Detroit radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Detroit radio to reach more local consumers every week than all other media.

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Topics small business, small business owner, best way to advertise, streaming audio, small business marketing, small business advertising, advertise on detroit radio, smart speakers, amazon echo, google home, siri, alexa, google

Detroit Radio: Which Stations Do Local Consumers Prefer?

Jan 25, 2021 1:31:54 PM / by Larry Julius

There are 33 radio stations in Southeast Michigan. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 3.1 million adults tune-in to their favorite Detroit radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Detroit radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to three each week.  So, which stations do local consumers choose?

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Topics millennials, radio advertising, streaming audio, radio commercials, millennial parents, radio listening, listening location, smart speakers, radio formats

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