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Banks and Credit Unions Reach ReFi Customers On Detroit Radio

Sep 11, 2020 3:25:43 PM / by Larry Julius

There are approximately 526,000 households in Southeast MIchigan with existing mortgages, according to the US Census Bureau, American Housing Survey. The median amount owed on these homes is $115,000.

Yesterday, there was extraordinary news for many of these borrowers and for Detroit area banks, credit unions, and mortgage companies

According to The Federal Home Loan Mortgage Corporation (Freddie Mac), mortgage rates have hit an all-time low of 2.86%.

 
With interest rates at this new level, 20 million American homeowners can now refinance their existing mortgage, according to Black Knight, a data analytics company specializing in homeownership life cycles. 
 
By refinancing an existing mortgage, a Metro Detroit homeowner could considerably reduce the length of their loan or lower the amount 
of their monthly payments.
 
Local banks, credit unions, and mortgage companies create a great deal of revenue from refinancing. 
 
Generally, a lender can expect to earn two to five percent of the loan principal amount in closing costs, according to BankRate.com. For a $200,000 mortgage refinance, for example, closing costs could generate between $4000 and $10,000.
 
For local financial companies to claim a significant share of the expanding refi market requires advertising. By any metric, advertising on Detroit radio is the most effective way to reach homeowners.
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Topics radio advertising, best way to advertise, mortgage, mortgage rates, mortgage brokers, bank, home values, home owners, home buyers, advertise on radio, banks, credit unions, advertise on detroit radio, mortgage companies

Advertising In Detroit: OTT & CTV Viewing Soars

Sep 4, 2020 3:00:20 PM / by Larry Julius

Advertising on Detroit television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 91.5% of Southeast Michigan adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 40.2% of all Metro Detroit consumers every week.

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Topics television, small business, small business owner, television advertising, best way to advertise, pay-TV, cable TV, advertise on radio, small business marketing, small business advertising, advertise on detroit radio, OTT, CTV, streaming video

B2B Advertising In Detroit: Reaching The Decision Makers

Aug 27, 2020 6:47:48 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Metro Detroit companies that sell business-to-business.

There are approximately 83,556 businesses in Southeast Michigan, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all Detroit area firms.

During the week of April 26, 60% of Detroit area small businesses reported temporary closures.  By July 1, the number dropped to 15%

Also, during that same week, 81% of Southeast Michigan small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell to 30%.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Detroit area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics small business, small business owner, best way to advertise, return on investment, ROI, small business marketing, small business advertising, detroit radio, business to business advertising, advertise on detroit radio, b2b advertising

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